CAN-SPAM: Being Legal is Not Enough – A Rant #LBB #emailmarketing

In lieu of this week’s scheduled List Building for Bloggers post, I want to instead focus – yet again – on permission and why, in particular, simple CAN-SPAM compliance is not a defence against being labeled a spammer. The background is this. FeedBlitz’s quality monitors suspended a new account yesterday for complaint rate issues. We…

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From Fan to Sp*m and Anti-Social Networking

The Right Way and the Wrong Way to Integrate Social Media Messaging and Email Marketing Or, to paraphrase the mathematician played by Jeff Goldblum in Jurassic Park, “just because you could doesn’t mean you should.” In this issue of List Building for Bloggers you will learn: The Wrong Way to integrate social media contacts The…

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Six Winning Ideas for your Landing Page (and How to Avoid Incentive Program Risks)

In this issue of List Building for Bloggers you will learn: How list-building incentive programs can harm you How to make incentive programs work without complaints Six great ideas for your subscription activation landing page As usual, at the end of the article is a set of action items for you to put into practice…

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Boosting Site Traffic with Email Marketing, by Martin van Hemert

My name is Martin van Hemert, and my website Utah3D.Net has seen tremendous growth in the past year, almost solely through email and other social media. The site is a showcase for spherical panoramas. So what’s a spherical panorama? The best explanation is an example. Click on the image below, then click and drag directly…

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Autoresponders: What, Why and How

Autoresponders offer a different way of making your blog’s list more valuable. Autoresponders “ mailings that send predefined content on a schedule “ allow you to interact with your list beyond the traditional content-driven approach bloggers typically used. You end up with more opportunities to interact with, sell to and learn from your audience. With…

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Mailing List Underperforming? Optimize it with these Tips!

Tips and Strategies for Bloggers for Mailing List Optimization Make the most of your blog’s current mailing list by optimizing key elements of your posts and your emails to subscribers. In this article you will learn about: Prioritizing your Optimization Efforts Subject Line Tips The Short Attention-Span Inbox Keeping It Short Going Negative The Benefits…

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Simplify Technology and Increase Readership

Guest post by Juli Camarin. I have issues. I want to publish my written work to the world only to find out that I am limited in time, money and, some might argue, talent. After a little R and D, I found a great solution called RSS, really simple syndication. When I built my RSS…

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Are You Getting to the Inbox and Avoiding the Spam Trap?

Learn how to avoid being labeled a spammer,  plus tips and tricks on ensuring your mail is delivered to the inbox. [This is the sixth article in the List Building for Bloggers #LBB series] In this article you will learn about: What is spam What it takes to be labeled a spammer What happens if you are…

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9 Tips to Managing a Growing, Successful Facebook Community

A year or two ago (decades in social media years), I was all about ?ªthe Twitter.’ (Betty White reference) I concentrated my social media efforts and time on growing my Twitter followers to be a large community of women. My blog, Girlfriendology.com is about female friendship, hence the gender focus. Hours of following, unfollowing, tweeting,…

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