How to Make Popup Email Subscription Forms That Work
There’s a myriad amount of ways to gain new subscribers to your email lists, from subscribe-by-text to opt-ins during checkout. But one of the most powerful ways is to have an email subscription form on your website that brings itself to your users’ attention. When done well, using a popup form can bring in fresh…
Read MoreResend Email Campaigns Faster than Ever Before
Of all the new features and capabilities released with the new interface, the ability to quickly resend a mailing lands in the top 3. Leading to higher open rates and greater engagement, this capability adds an entirely new layer to your email marketing strategy. You can now conveniently resend mailings in two ways: Resend a…
Read MoreUsing Email Automation for Better Events
Events are a great way to grow your audience while increasing brand awareness. From the smallest webinar for a part-time blogger to an annual conference for a big business, events take time and energy to set up and execute. Each person involved in the process is a potential subscriber, sale, or client. If your goal…
Read MoreMaking Money on Vacation with Email Marketing Automation
Whether it’s the holidays with the family or spending some well-deserved time on a sunny beach somewhere, just because you’re away doesn’t mean your business has to grind to a halt. One of those key parts is communication: making sure your new clients are still getting the right greetings and introductions, providing content and updates…
Read MoreHow Spam Filters Work (And How You Can Avoid Them)
Having your marketing email being marked as spam hurts in more ways than one. It means your email isn’t being viewed by its recipient if they do see it, they think it’s unimportant, and it’s more likely for your domain (or your sender’s if you use an Email Service Provider) to be blacklisted by the…
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