Custom Fields Tutorial: Personalization

So far in this tutorial series I’ve covered custom field definition and subscriber data capture, analyzing the data and segmentation. This post is about personalization, which tailors the content (and even the layout) of your newsletters depending on whom you’re sending to and what you know about them. Using the Graphic Design Template Editor Personalization…

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Custom Fields Tutorial: Segmentation

Segmentation uses custom fields to extract subsets of subscribers from a single list. Applications for segmentation include: A/B testing: Sending a different message to different groups to test response rates; Special offers: Send a message to subscribers who have (or have not) bought a product or service; Registration updates: Send a message to subscribers who…

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Custom Fields Tutorial: Reporting and Analytics

Having established the data you want to collect – and you’re now collecting it as users sign up – how to get it out? And what’s the best way to make sense of all this raw data and turn it into actionable information? Up until recently the only choice you had was to head over…

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FeedBlitz 2 is Here!

We’re delighted to announce the deployment of FeedBlitz v2, a major improvement at all levels in the leading RSS to email service. The new facilities are up and running at www.feedblitz.com for everyone to see. A brief feature list is below; but what in many ways is more important about the new version is that…

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Real-Time Click Tracking, Charting and Analytics Introduced

To help marketers and bloggers using FeedBlitz to deliver easily managed RSS-based newsletters, we have enabled comprehensive click through tracking, charting and reporting. Click through tracking enables you to understand the relative popularity of the posts in your syndicated feeds. Here’s a sample of the analysis FeedBlitz can now deliver: You can view a summary…

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FeedBlitz is Four!

Yesterday FeedBlitz completed its four months of operation. What a trip it has been so far. From the early days to now, FeedBlitz has come along a long way, not only built on a vision of being the best RSS to mail subscription service available, but also incorporating comments, suggestions and criticism from you, subscribers…

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FeedBlitz Goes Live!

Welcome to FeedBlitz, an entirely new way to get your blog posts and RSS feeds to subscribers using Email. The web site content will still be tweaked over the next few days, but meanwhile we’re up and running and ready for our first users.

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