The FeedBlitz Blog - Your Source for Email Marketing

Fear of Switching – Subscriber Loss, by Stephanie Langford

I was initially very concerned about losing subscribers in the process of switching over from FeedBurner to FeedBlitz, but the process is made quite smooth and uncomplicated by the FeedBlitz team. In reality, I did still lose subscribers, which I think is inevitable to some degree, but I believe that I lost far fewer than…

Why I switched to FeedBlitz, by Carrie Isaac

After months of responding to emails from readers saying they weren’t getting my FeedBurner email updates, I decided to check out FeedBlitz. As I started looking at it more closely, I not only got excited about using a service that actually offered customer support and diagnostics, I also got excited about the branding options I’d…

Design better looking email updates

Subscriber email marketing updates from FeedBlitz can now become a lot more visually appealing thanks to a new set of custom tags available in the Advanced Template Editor (found at Newsletters / Settings / Advanced Email Template Editor). The new tag, <$BlogBlock$>, lets you define different layouts for multi-post mailings. Up to this point, all single…

Top 5 Email Marketing Tasks

Are your mailings doing as well as they could be? Probably not, based on a recent survey of the FeedBlitz database (see results below). Why is that? Well, to get the best value from your blog, your mailings and your mailing list you need to bring together multiple factors to persuade your subscribers to stay…

Styling Sizzle with Multi-Feed Newsletters

Since its inception, FeedBlitz has been automatically converting single RSS feeds into formatted, indexed, tracked email marketing newsletters. There are services – such as FeedBlitz’s RSS service and Yahoo Pipes – that allow multiple feeds to be merged, blended and spliced into one, so it’s also easy to munge multiple feeds into a single newsletter.…

FeedBlitz 3.0

Today we introduced the first significant FeedBlitz facelift in over two years. We’ve changed three core aspects of the service: Redesigned user interface (UI); New enterprise private label features for corporate email marketers; Surveys. With these changes, FeedBlitz is not only easy enough to be set up quickly by bloggers, but also powerful enough to…

Custom Fields Tutorial: Personalization

So far in this tutorial series I’ve covered custom field definition and subscriber data capture, analyzing the data and segmentation. This post is about personalization, which tailors the content (and even the layout) of your newsletters depending on whom you’re sending to and what you know about them. Using the Graphic Design Template Editor Personalization…

Custom Fields Tutorial: Segmentation

Segmentation uses custom fields to extract subsets of subscribers from a single list. Applications for segmentation include: A/B testing: Sending a different message to different groups to test response rates; Special offers: Send a message to subscribers who have (or have not) bought a product or service; Registration updates: Send a message to subscribers who…

Custom Fields Tutorial: Reporting and Analytics

Having established the data you want to collect – and you’re now collecting it as users sign up – how to get it out? And what’s the best way to make sense of all this raw data and turn it into actionable information? Up until recently the only choice you had was to head over…