best practice

Screen detail showing large amount of Spam mail.

How Spam Filters Work (And How You Can Avoid Them)

Having your marketing email being marked as spam hurts in more ways than one. It means your email isn’t being viewed by its recipient if they do see it, they think it’s unimportant, and it’s more likely for your domain (or your sender’s if you use an Email Service Provider) to be blacklisted by the…

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Top 5 Email Marketing Tasks

Are your mailings doing as well as they could be? Probably not, based on a recent survey of the FeedBlitz database (see results below). Why is that? Well, to get the best value from your blog, your mailings and your mailing list you need to bring together multiple factors to persuade your subscribers to stay…

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