custom fields Archives

FeedBlitz Users Speak: Crawl – Walk – Run for Rowperfect

Today’s post is from the good folks at Rowperfect UK. Rowperfect got introduced to FeedBlitz through its marketing agency, Creative Agency Secrets. The initial attraction of the service is the single monthly fee for all our mailings plus the ‘set-and-forget’ nature of the newsletter created out of the blog RSS feed. As a growing, small…

Practical Personalization: Birthday Lists

In this issue of List Building for Bloggers I’ll step you through using birthday lists to help deliver additional value to both your clients and you sponsors, via custom fields. [This is the latest article in the List Building for Bloggers series “ Click here to read all the recent #LBB posts] Birthday Lists –…

Custom Fields Tutorial: Personalization

So far in this tutorial series I’ve covered custom field definition and subscriber data capture, analyzing the data and segmentation. This post is about personalization, which tailors the content (and even the layout) of your newsletters depending on whom you’re sending to and what you know about them. Using the Graphic Design Template Editor Personalization…

Custom Fields Tutorial: Segmentation

Segmentation uses custom fields to extract subsets of subscribers from a single list. Applications for segmentation include: A/B testing: Sending a different message to different groups to test response rates; Special offers: Send a message to subscribers who have (or have not) bought a product or service; Registration updates: Send a message to subscribers who…

Custom Fields Tutorial: Reporting and Analytics

Having established the data you want to collect – and you’re now collecting it as users sign up – how to get it out? And what’s the best way to make sense of all this raw data and turn it into actionable information? Up until recently the only choice you had was to head over…