email marketing

Map showing various pins in different locations across the Mid-West, North East and Southern United States.

Surprise! Your Company’s Remote — Now What?

There’s more to running a remote company than keeping up with technology. You probably didn’t plan on taking your company 100% online, but yet – here you are. Under normal circumstances, companies who shift to being fully remote plan for weeks, sometimes even months before taking the leap. During that time, they’re working to retain…

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Cheerful curly-haired daughters having fun with daddy while he's trying to work on his laptop.

3 Time Savers to Help your Email Marketing

If you’re like the rest of us, distractions seem to be at an all-time high. Nothing is normal. Whether there are more people at home, you have to homeschool on top of your career, or you’re struggling with worry, everyone is busy. These circumstances zap your time, energy, and focus. And when your attention span…

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A laptop showing a video call full of coworkers.

Tips Our Team Learned the Hard Way While Working Remotely

Finding your ideal work from home rhythm isn’t as easy as you may think. When pajamas replace business casual, the fridge is now just a short walk away, and Netflix marathons are streaming on TV – working remotely from home can sound like a dream come true. Shelter-in-place and stay-at-home orders have shifted the work…

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Young man sitting on the floor with a satisfied, proud and happy look with thumbs up, signaling OK with one hand, sending a positive, "alright' message.

Rest Assured, Your Emails are Getting to the Inbox

It doesn’t matter how pretty or sophisticated your emails are if they aren’t getting to the inbox. Email communication is more important than ever and getting to the inbox is crucial to your success. And getting to the inbox depends on the sender reputation of your bulk email service provider (ESP). Not all ESPs are…

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Avoiding Subscriber Fatigue During Overwhelming Circumstances

How to stand out in crowded inboxes by creating community and offering value to your subscribers. During the past few weeks of the COVID-19 pandemic, your subscribers’ inboxes have been flooded with emails. It’s easy for any reader to feel overwhelmed when yet another email arrives. In the world of email marketing, we refer to…

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Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 3

How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely…

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Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 2

How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely…

Read More
Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 1

How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely…

Read More