email marketing

Using Email Automation for Better Events

Events are a great way to grow your audience while increasing brand awareness. From the smallest webinar for a part-time blogger to an annual conference for a big business, events take time and energy to set up and execute. Each person involved in the process is a potential subscriber, sale, or client. If your goal…

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Business chair with out of office sign.

Making Money on Vacation with Email Marketing Automation

Whether it’s the holidays with the family or spending some well-deserved time on a sunny beach somewhere, just because you’re away doesn’t mean your business has to grind to a halt. One of those key parts is communication: making sure your new clients are still getting the right greetings and introductions, providing content and updates…

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Screen detail showing large amount of Spam mail.

How Spam Filters Work (And How You Can Avoid Them)

Having your marketing email being marked as spam hurts in more ways than one. It means your email isn’t being viewed by its recipient if they do see it, they think it’s unimportant, and it’s more likely for your domain (or your sender’s if you use an Email Service Provider) to be blacklisted by the…

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Content marketers creating new content on website and emails.

Building Better Content for Your Email Marketing

There’s a saying in marketing: content is king. If you’re a blogger or content creator, you’re already familiar with the maxim. However, when it comes to marketing your businesses and services online, each method of marketing has its own preferred medium for content. Email marketing is one of the most versatile platforms available for delivering…

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FeedBlitz and Zapier logos with plus sign.

Integrating FeedBlitz with Everything with Zapier

One of the best ways to get the most out of any email marketing automation solution is to integrate it with your other systems and services. Customer checked out of your online store? Add them to the customers group in your email app. Did they request a white paper? Add them to the follow-up funnel.…

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Email with question mark symbol.

Can I Still Reach My Customers with Email Marketing?

Many forms of communication vie for the attention of people of all ages, with commercial marketing using everything from social media to messaging to gain the attention and engagement of their users. This can sometimes make it feel as if email marketing should take a back seat to other forms of inbound or outbound marketing.…

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Hand flipping wooden blocks with word GDPR.

Life with GDPR: Data Compliance for Emails

As we wrote in our previous GDPR post, GDPR: Email Marketing Compliance Update and FAQs, the General Data Protection Regulation was like “Y2k for privacy.” In a post-GDPR deadline world, the analogy is even more fitting – like Y2k, the world didn’t end, because of the work most affected organizations put in to ensure that…

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Woman clicks on an email signup for a special deal.

Tips for Promoting Holiday Marketing with Email

Every year the holiday season seems to start earlier and earlier with more and more competition. The holidays provide a great opportunity to connect with customers both new and old, but how do you get them through the door (or into their inbox)? If you’re looking to promote holiday sales and events, a great answer…

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