email marketing

Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 3

How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely…

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Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 2

How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely…

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Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 1

How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely…

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Phil Hollows

Win the Inbox: Clean Up Your List, Avoid the Spam Folder

Because size isn’t everything. Bigger is better, right? It’s always gratifying to see your mailing list grow. But if your open rate starts to suffer, you might find mailbox providers suddenly start putting your emails in the spam folder. That’s bad. You’re not inboxing any more. How do you fix that? If this is the…

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A screen grab from the Comparing Email Marketing and Facebook video.

Win the Inbox: Comparing Email Marketing and Facebook

If you’re obsessing about your Facebook page, you’re missing out. I know. It’s easy to focus on social media audiences. But their organic reach is terrible and declining, with single digit – or worse – engagement rates. What, then, is the secret to getting consistent and successful audience interaction? Comparing and integrating Facebook (and social…

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A yellow parakeet on a branch with green parakeets to highlight standing out.

6 Ways to Have a Little Fun with Your Emails

Sometimes your email marketing begins to feel stale. Boring. Routine. The same old same old. We’ve all been there, sending out content on autopilot, feeling like our emails are getting lost in the sea of other email, newsletters and sales offers. Maybe you’ve noticed your open rates plateauing, or your engagement rates and sharing starting…

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Screen grab from the Why Should You Use Email Marketing video.

Win the Inbox: Why Should You Use Email Marketing?

How email future-proofs your business. Why should you be using email marketing? Why, with Facebook and Twitter and Instagram and YouTube and influencers and Etsy, should you be using email to market and sell with? Is email marketing really the best use of your time, and can it really move your business forward? Yes.  The…

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A screen grab from the What is a good open rate? video.

Win the Inbox: What is a Good Open Rate?

How to improve it in just three easy steps. We have a client who recently tweeted about their mailing list. About 29,000 subscribers strong, emailed at least five days a week, their open rate is around 40%. One of the replies asserted that a 40% open rate was, and I quote, “Meh” – which leads…

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Screen Capture of Phil Hollows How Often Should I Email My List YouTube Video

Win the Inbox: How Often Should I Email my List?

Finding and changing your ideal email marketing cadence. Nobody wants to feel like they’re being taken advantage of. I suspect we’ve all experienced giving out an email address, then getting multiple emails a day and feeling totally bombarded. On the other hand, sometimes we join a list and hear nothing for ages. What’s up with…

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