email marketing

Advanced Email Marketing: Suppression Lists

One of the great ways to raise extra revenues from your list is by selling advertising sponsorships. The more responsive your list, the better rate (usually expressed as a CPM, cost per thousand, value) you can expect to get. Higher response rates tend to accompany focused, targeted audiences, so if your site is the industry…

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List Hygiene, or Cleaning Up Your List, on FeedBlitz

The prior two posts have been talking about list hygiene – keeping your list’s quality up by removing non-engaging subscribers – and described how to use a re-engagement campaign to do it. This post describes how to do it in FeedBlitz, everyone’s favorite premium FeedBurner alternative. New FeedBlitz Custom Fields What you’re going to need…

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8 New School Ways to Build Your List Using This 50-Year-Old Technology

The room was filled with bloggers of all ages. I was giving a presentation at BlogWorld Expo and I had lured these tech-savvy bloggers to my talk on the premise of unveiling the 50-year-old technology that was the hidden profit center of their blog. What is this 50-year-old technology that I speak of? It’s e-mail,…

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Your Email Marketing: DIY or Outsource, Free or Paid?

My goal with this final post in the current List Building for Bloggers series is to help you frame the questions you need to answer to find the best fit for you, in terms of going DIY (Do It Yourself) or using a third party email marketing service; and paying or using a free option.…

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Practical Personalization: Birthday Lists

In this issue of List Building for Bloggers I’ll step you through using birthday lists to help deliver additional value to both your clients and you sponsors, via custom fields. [This is the latest article in the List Building for Bloggers series “ Click here to read all the recent #LBB posts] Birthday Lists –…

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The Prizes and Pitfalls of Personalization #LBB

The Prizes and Pitfalls of Personalization In this issue of List Building for Bloggers you will learn: Boosting relevance: why you should learn more about your subscribers. Risks and downsides: why you should think twice about custom fields. Alternatives to custom fields. Custom field usage. Planning. Collection. Reporting. Personalization. Segmentation. Thinking outside the demographic box.…

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