email marketing

Practical Personalization: Birthday Lists

In this issue of List Building for Bloggers I’ll step you through using birthday lists to help deliver additional value to both your clients and you sponsors, via custom fields. [This is the latest article in the List Building for Bloggers series “ Click here to read all the recent #LBB posts] Birthday Lists –…

Read More

The Prizes and Pitfalls of Personalization #LBB

The Prizes and Pitfalls of Personalization In this issue of List Building for Bloggers you will learn: Boosting relevance: why you should learn more about your subscribers. Risks and downsides: why you should think twice about custom fields. Alternatives to custom fields. Custom field usage. Planning. Collection. Reporting. Personalization. Segmentation. Thinking outside the demographic box.…

Read More

One Blog, Many Lists, Much Success

How to Increase Engagement with a Multi-List Strategy for Your Blog In this issue of List Building for Bloggers you will learn: How multiple lists can help you attract and retain subscribers; The benefits of multiple delivery schedules; Content focus; A quick “how-to” for FeedBlitz users. [This is the twelfth article in the List Building for Bloggers…

Read More

Are you in the Three Danger Zones of Spamminess? #LBB

Content Filters and Deliverability Traps for the Unwary In this issue of List Building for Bloggers you will learn the content triggers that can lead to your mail being junked, even when you’re using a high-reputation mailing service like FeedBlitz, and what to do about it. [This is the eleventh article in the List Building…

Read More

CAN-SPAM: Being Legal is Not Enough – A Rant #LBB #emailmarketing

In lieu of this week’s scheduled List Building for Bloggers post, I want to instead focus – yet again – on permission and why, in particular, simple CAN-SPAM compliance is not a defence against being labeled a spammer. The background is this. FeedBlitz’s quality monitors suspended a new account yesterday for complaint rate issues. We…

Read More

Autoresponders: What, Why and How

Autoresponders offer a different way of making your blog’s list more valuable. Autoresponders “ mailings that send predefined content on a schedule “ allow you to interact with your list beyond the traditional content-driven approach bloggers typically used. You end up with more opportunities to interact with, sell to and learn from your audience. With…

Read More

Mailing List Underperforming? Optimize it with these Tips!

Tips and Strategies for Bloggers for Mailing List Optimization Make the most of your blog’s current mailing list by optimizing key elements of your posts and your emails to subscribers. In this article you will learn about: Prioritizing your Optimization Efforts Subject Line Tips The Short Attention-Span Inbox Keeping It Short Going Negative The Benefits…

Read More

Are You Getting to the Inbox and Avoiding the Spam Trap?

Learn how to avoid being labeled a spammer,  plus tips and tricks on ensuring your mail is delivered to the inbox. [This is the sixth article in the List Building for Bloggers #LBB series] In this article you will learn about: What is spam What it takes to be labeled a spammer What happens if you are…

Read More