email marketing

One Blog, Many Lists, Much Success

How to Increase Engagement with a Multi-List Strategy for Your Blog In this issue of List Building for Bloggers you will learn: How multiple lists can help you attract and retain subscribers; The benefits of multiple delivery schedules; Content focus; A quick “how-to” for FeedBlitz users. [This is the twelfth article in the List Building for Bloggers…

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Are you in the Three Danger Zones of Spamminess? #LBB

Content Filters and Deliverability Traps for the Unwary In this issue of List Building for Bloggers you will learn the content triggers that can lead to your mail being junked, even when you’re using a high-reputation mailing service like FeedBlitz, and what to do about it. [This is the eleventh article in the List Building…

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CAN-SPAM: Being Legal is Not Enough – A Rant #LBB #emailmarketing

In lieu of this week’s scheduled List Building for Bloggers post, I want to instead focus – yet again – on permission and why, in particular, simple CAN-SPAM compliance is not a defence against being labeled a spammer. The background is this. FeedBlitz’s quality monitors suspended a new account yesterday for complaint rate issues. We…

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Autoresponders: What, Why and How

Autoresponders offer a different way of making your blog’s list more valuable. Autoresponders “ mailings that send predefined content on a schedule “ allow you to interact with your list beyond the traditional content-driven approach bloggers typically used. You end up with more opportunities to interact with, sell to and learn from your audience. With…

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Mailing List Underperforming? Optimize it with these Tips!

Tips and Strategies for Bloggers for Mailing List Optimization Make the most of your blog’s current mailing list by optimizing key elements of your posts and your emails to subscribers. In this article you will learn about: Prioritizing your Optimization Efforts Subject Line Tips The Short Attention-Span Inbox Keeping It Short Going Negative The Benefits…

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Are You Getting to the Inbox and Avoiding the Spam Trap?

Learn how to avoid being labeled a spammer,  plus tips and tricks on ensuring your mail is delivered to the inbox. [This is the sixth article in the List Building for Bloggers #LBB series] In this article you will learn about: What is spam What it takes to be labeled a spammer What happens if you are…

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Top 5 Email Marketing Tasks

Are your mailings doing as well as they could be? Probably not, based on a recent survey of the FeedBlitz database (see results below). Why is that? Well, to get the best value from your blog, your mailings and your mailing list you need to bring together multiple factors to persuade your subscribers to stay…

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