Young man sitting on the floor with a satisfied, proud and happy look with thumbs up, signaling OK with one hand, sending a positive, "alright' message.

Rest Assured, Your Emails are Getting to the Inbox

It doesn’t matter how pretty or sophisticated your emails are if they aren’t getting to the inbox. Email communication is more important than ever and getting to the inbox is crucial to your success. And getting to the inbox depends on the sender reputation of your bulk email service provider (ESP). Not all ESPs are…

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Avoiding Subscriber Fatigue During Overwhelming Circumstances

How to stand out in crowded inboxes by creating community and offering value to your subscribers. During the past few weeks of the COVID-19 pandemic, your subscribers’ inboxes have been flooded with emails. It’s easy for any reader to feel overwhelmed when yet another email arrives. In the world of email marketing, we refer to…

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Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 3

[social_warfare] How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are…

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Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 2

[social_warfare] How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are…

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Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 1

[social_warfare] How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are…

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Phil Hollows

Win the Inbox: Clean Up Your List, Avoid the Spam Folder

[social_warfare] Because size isn’t everything. Bigger is better, right? It’s always gratifying to see your mailing list grow. But if your open rate starts to suffer, you might find mailbox providers suddenly start putting your emails in the spam folder. That’s bad. You’re not inboxing any more. How do you fix that? If this is…

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A screen grab from the Comparing Email Marketing and Facebook video.

Win the Inbox: Comparing Email Marketing and Facebook

[social_warfare] If you’re obsessing about your Facebook page, you’re missing out. I know. It’s easy to focus on social media audiences. But their organic reach is terrible and declining, with single digit – or worse – engagement rates. What, then, is the secret to getting consistent and successful audience interaction? Comparing and integrating Facebook (and…

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6 Ways to Have a Little Fun with Your Emails

Sometimes your email marketing begins to feel stale. Boring. Routine. The same old same old. We’ve all been there, sending out content on autopilot, feeling like our emails are getting lost in the sea of other email, newsletters and sales offers. Maybe you’ve noticed your open rates plateauing, or your engagement rates and sharing starting…

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