email marketing

FeedBlitz CEO Phil Hollows

Win the Inbox: When’s the Best Time to Email?

Whether it’s time of day, or day of the week, or day of the month, this question crops up time and again in forums, at conferences, and in our support queues. I’m going to tell you the answer. Hi, I’m your host, Phil Hollows, CEO of email service provider feedblitz.com. This is “Win the Inbox”…

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The Worst Way to Grow your Email List — And What You Should Do Instead

“Double your list overnight!” “Automatically add 1,500 subscribers to your email list in a matter of minutes!” “Tired of waiting for subscribers to come along?? We have just what you’ve been waiting for!” Flashy taglines like these are great at offering the elusive promise of growing your email list in enormous ways, but they’re also…

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Computer with email that has the RSS symbol.

How to Take Your RSS to Email from Meh to Yeah!

RSS to Email is a form of email automation that uses a feature almost every website has, though for some it’s a hidden feature: the RSS Feed. Utilizing the RSS Feed, you can send automatic emails to notify your subscribers of changes to your site, most common in the form of new posts to your…

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A-B test. AB comparison. Split testing.

Getting Started with A/B Testing Your Emails

A big part of email marketing – of all marketing – is finding out what works best for your brand and audience. For those just starting on our email platform or those who are looking to change up how they make their emails, it can be stressful to figure out what might work best. There…

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Laptop with envelope and GIF file with question mark.

Should You Use Gifs in Your Emails?

On websites, social media, and even messaging apps, animations are everywhere. Why not have them in your mailings as well? Marketing is all about capturing interest and gifs can be another tool in your arsenal. If a picture says a thousand words, what does a gif say? Let’s explore how to use animated gifs in…

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A woman checks her cell phone to see new email notifications.

5 Ways to Target and Shape Your Mailings with Groups

Sending targeted mailings to your subscribers is one of the most successful ways to boost open rates, click throughs, and social shares. You’re sending content created specifically for those subscribers, using their owwn language, and based off their previous actions. The idea of figuring out how to target your subscribers effectively may seem overwhelming, but…

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Hand holding a blue card with an email icon.

4 Useful Ways to Segment Your Subscriber List

It’s important to not only have a subscriber list, but to understand it and make the most of it. What content brings in users? Why do certain users engage more than others? Who is under-engaged on this list, and how do you reach them? Cue segmentation. By segmenting your user list in various (and simultaneous)…

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Subscribe form for email concept.

How to Make Popup Email Subscription Forms That Work

There’s a myriad amount of ways to gain new subscribers to your email lists, from subscribe-by-text to opt-ins during checkout. But one of the most powerful ways is to have an email subscription form on your website that brings itself to your users’ attention. When done well, using a popup form can bring in fresh…

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