Man working on a laptop

Avoiding Subscriber Fatigue During Overwhelming Circumstances

How to stand out in crowded inboxes by creating community and offering value to your subscribers. During the past few weeks of the COVID-19 pandemic, your subscribers’ inboxes have been flooded with emails. It’s easy for any reader to feel overwhelmed when yet another email arrives. In the world of email marketing, we refer to…

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Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 3

[social_warfare] How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are…

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Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 2

[social_warfare] How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are…

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Phil Hollows

Win the Inbox: Subject Lines Dos and Don’ts Part 1

[social_warfare] How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are…

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Phil Hollows

Win the Inbox: Clean Up Your List, Avoid the Spam Folder

[social_warfare] Because size isn’t everything. Bigger is better, right? It’s always gratifying to see your mailing list grow. But if your open rate starts to suffer, you might find mailbox providers suddenly start putting your emails in the spam folder. That’s bad. You’re not inboxing any more. How do you fix that? If this is…

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A screen grab from the Comparing Email Marketing and Facebook video.

Win the Inbox: Comparing Email Marketing and Facebook

[social_warfare] If you’re obsessing about your Facebook page, you’re missing out. I know. It’s easy to focus on social media audiences. But their organic reach is terrible and declining, with single digit – or worse – engagement rates. What, then, is the secret to getting consistent and successful audience interaction? Comparing and integrating Facebook (and…

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A yellow parakeet on a branch with green parakeets to highlight standing out.

6 Ways to Have a Little Fun with Your Emails

Sometimes your email marketing begins to feel stale. Boring. Routine. The same old same old. We’ve all been there, sending out content on autopilot, feeling like our emails are getting lost in the sea of other email, newsletters and sales offers. Maybe you’ve noticed your open rates plateauing, or your engagement rates and sharing starting…

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Screen grab from the Why Should You Use Email Marketing video.

Win the Inbox: Why Should You Use Email Marketing?

[social_warfare] How email future-proofs your business. Why should you be using email marketing? Why, with Facebook and Twitter and Instagram and YouTube and influencers and Etsy, should you be using email to market and sell with? Is email marketing really the best use of your time, and can it really move your business forward? Yes. …

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