email marketing

Email Marketing 101, Part 4

How to be Successful with Email Marketing 101 The previous three articles in the “Email Marketing 101” series dealt with three core concepts: Why you should be email marketing; When to start email marketing; and How to start email marketing. But email marketing isn’t an end point, or a static goal. It’s an ongoing process.…

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Email Marketing 101, Part 3

How to Start with Email Marketing Honestly: Don’t over think it. Sending blog updates by email is not only great, but also very much good enough “ you’re saving your blog’s subscribers the time and effort to remember to go back to your site. Your content is already great, and now people have invited you…

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Email Marketing 101, Part 2

When to Start Email Marketing In the previous Email Marketing 101 post, I talked about why email marketing is vital. Today I’ll talk about when – when to start your email marketing efforts. Good news! It’s a one word answer: Now. No, I’m serious. Don’t delay because “I’m not big enough” or “I don’t have…

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Email Marketing 101, Part 1

Why Email When you think about building your site for the first time, you’re probably also thinking about your Facebook presence. After all, that’s where the people are, right? OK, that makes sense at a superficial level. But there are two problems with emphasizing platforms like Facebook instead of your own site and your own…

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SumoMe Now Works With FeedBlitz

Some of you have been asking what’s a good list building plugin or tool. I’m happy to announce that SumoMe now works with your FeedBlitz account. Why is this exciting? The SumoMe WordPress Plugin has three list building tools: Smart Bar Scroll Box List Builder (popup). Each of these tools is available from the Sumo…

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Exit Popups: List Growth, But Too High a Price?

Popups work. A somewhat ugly, but nonetheless true fact. Sadly, I feel they’re often abused by publishers who mistake list volume for list quality, and hurt their reputation in the process. Let’s face it, we’ve all visited those web sites where we’re instantly slammed with a popup demanding our email address, and who here actually…

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CASL – A Quick Guide and the Death of Single Opt-In

CASL – the Canadian Anti-Spam Law – takes effect tomorrow, July 1st, 2014. There’s a lot of fluff and BS floating around, and since there is no enforcement to date, there’s no real guidance from the authorities nor case law to follow. As far as email marketing is concerned, though, what CASL enforces is full-contact…

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AOL Follows Yahoo with DMARC Changes

Earlier this month, Yahoo changed what’s called a DMARC record in an attempt to limit spoofing of Yahoo email addresses. The bottom line was that small businesses and bloggers who used their own yahoo email addresses saw undeliverable rates skyrocket. We at FeedBlitz quickly built a workaround to enable our publisher’s email to be delivered…

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Authenticating your Emails with SPF

Following up on last week’s post about Yahoo’s DMARC policy change, here’s how to authenticate mailings that (a) you send, and (b) we send on your behalf. Before going into this, I want to make this point abundantly clear: FeedBlitz automatically authenticates email we send; you don’t HAVE to do anything. And for the vast…

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