email marketing

AOL Follows Yahoo with DMARC Changes

Earlier this month, Yahoo changed what’s called a DMARC record in an attempt to limit spoofing of Yahoo email addresses. The bottom line was that small businesses and bloggers who used their own yahoo email addresses saw undeliverable rates skyrocket. We at FeedBlitz quickly built a workaround to enable our publisher’s email to be delivered…

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Authenticating your Emails with SPF

Following up on last week’s post about Yahoo’s DMARC policy change, here’s how to authenticate mailings that (a) you send, and (b) we send on your behalf. Before going into this, I want to make this point abundantly clear: FeedBlitz automatically authenticates email we send; you don’t HAVE to do anything. And for the vast…

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De-duplicating Multilist Mailings

In FeedBlitz there is often more than one way to achieve any given goal. For example, we’re occasionally asked how to mail the same message to multiple lists, while making sure that subscribers don’t get that email more than once, even if they’re on more than one of the lists involved. There are two ways…

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Landing Page Monetization

Advanced Email Marketing: Landing Page Monetization, Pt.2

In last Thursday’s post, we went over landing pages and how to easily monetize them. Before I wrap up with the FeedBlitz “how-to” however, one point I didn’t emphasize last week is this: You should monetize the landing pages, true, but not the interactions that lead up to them. By which I mean, don’t bling…

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Why Unroll.me Is Good for Publishers

You have 6,952 unread emails. Does this look familiar? I’ve never been one to manage the whole inbox zero game. Every day more and more newsletters, announcements, and spam disguised as business show up. I don’t have time to deal with it, and I suspect you don’t either. If we have a cup of coffee…

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Choosing an Email Subscription Service for your Blog

In my writings over the years, and in my book List Building for Bloggers, I’ve emphasized permission and relevance above all else for success with your email marketing and subscriber growth efforts. The reason for this is that with permission and relevance you get better deliverability “ your email is much more likely to make…

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How FeedBlitz Can Replace Traditional Email Service Providers

Today’s guest post is by Jess Ostroff. Email is still one of the most powerful marketing tools out there, and we don’t take its impact lightly at Convince & Convert. With a daily newsletter of over 20,000 subscribers, and a blog editorial calendar that includes new posts at least five days a week, it’s important…

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Content to Cash: SEO, Email and the Sales Funnel

SEO – search engine optimization – is the name for the tips, tricks and techniques used by web sites to get themselves listed higher up the search engine results pages (a.k.a. SERPs). Many people, themes and plugins put a great deal of effort into SEO, building on their blogs and content sites to entice online…

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