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Using Video In Your Email Marketing

Leveraging Video in Your Email Marketing

Visual media has been one of this year’s biggest content marketing trends. It’s easy to see why since people respond to imagery. We can absorb it quickly, especially since we’re overloaded with content. Brands are finding all sorts of ways to add visual content to their marketing mix. When it comes to email marketing, there’s…

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Do You Hear What I Hear? Four Styles of Listening

In all relationships, business or pleasure, communicating is not so much about what you are saying, but what those listening to you are hearing. And since social media use and digital marketing in general is a never ending circle of talking and listening, it helps if you know what listening really is. Listening: I Hear…

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Are You Making These Social Media Mistakes?

There isn’t a definitive guide on how to use social media for a business. Actually, I take that back. I’m sure if you Google it you might find something But let me just say this: There isn’t a one-size-fits-all solution! Each brand is unique and has a different audience so what works for one company…

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Four Ways to Grow Your Business This Holiday Season

The holiday shopping season will soon be upon us. I often see small business owners assume this season is just a time for the big retailers to shine. But this couldn’t be farther from the truth. In fact, there are many opportunities available at this very moment for you to grow your business: To not…

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Social Media 101: How to Optimize Your Content for Social

Many bloggers have been using social media for a long time. Because of that, it can be all to easy to take for granted what it’s like to just start dabbling in each social media platform. On top of that, social media requirements and processes change so it’s possible to get behind if you don’t…

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Why Work for Free? Because it Works

I read a particularly irksome blog post recently, where the writer took umbrage with unpaid internships. Admittedly, that’s a big kettle of fish, with pros and cons, and differing opinions. But what really irked me was this concept that people shouldn’t work for free. Are you kidding me? What world do you live in –…

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Five Tactics for Building Strong Brands

The word brand is tossed around the marketing world like a bottle opener at a tailgate party – everyone uses it, but no one really thinks about it. While that works fine for popping a top, it’s problematic when it comes to building strong brands. After all, how can you improve your brand if everyone…

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How to Make the Most of Your Time on Social Media

Social media can be a time suck. You set out to share some great content with your community, and before you know it three hours have gone by! What the heck happened to the time? You can easily spend hours on social sites, whether you’re engaging with your community, keeping up with all of the…

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