#LBB

How I Quadrupled My Subscriber List, by Katey Schultz

I’ll admit it. I’m one of those writers that used to blush when being called a blogger. My embarrassment was based on stereotypes, of course, and I’ll confess them here only to prove a point. I didn’t like being called a blogger because bloggers weren’t artists. Bloggers were in it for the money and would…

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Your Email Marketing: DIY or Outsource, Free or Paid?

My goal with this final post in the current List Building for Bloggers series is to help you frame the questions you need to answer to find the best fit for you, in terms of going DIY (Do It Yourself) or using a third party email marketing service; and paying or using a free option.…

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Practical Personalization: Birthday Lists

In this issue of List Building for Bloggers I’ll step you through using birthday lists to help deliver additional value to both your clients and you sponsors, via custom fields. [This is the latest article in the List Building for Bloggers series “ Click here to read all the recent #LBB posts] Birthday Lists –…

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The Prizes and Pitfalls of Personalization #LBB

The Prizes and Pitfalls of Personalization In this issue of List Building for Bloggers you will learn: Boosting relevance: why you should learn more about your subscribers. Risks and downsides: why you should think twice about custom fields. Alternatives to custom fields. Custom field usage. Planning. Collection. Reporting. Personalization. Segmentation. Thinking outside the demographic box.…

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One Blog, Many Lists, Much Success

How to Increase Engagement with a Multi-List Strategy for Your Blog In this issue of List Building for Bloggers you will learn: How multiple lists can help you attract and retain subscribers; The benefits of multiple delivery schedules; Content focus; A quick “how-to” for FeedBlitz users. [This is the twelfth article in the List Building for Bloggers…

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Are you in the Three Danger Zones of Spamminess? #LBB

Content Filters and Deliverability Traps for the Unwary In this issue of List Building for Bloggers you will learn the content triggers that can lead to your mail being junked, even when you’re using a high-reputation mailing service like FeedBlitz, and what to do about it. [This is the eleventh article in the List Building…

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CAN-SPAM: Being Legal is Not Enough – A Rant #LBB #emailmarketing

In lieu of this week’s scheduled List Building for Bloggers post, I want to instead focus – yet again – on permission and why, in particular, simple CAN-SPAM compliance is not a defence against being labeled a spammer. The background is this. FeedBlitz’s quality monitors suspended a new account yesterday for complaint rate issues. We…

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From Fan to Sp*m and Anti-Social Networking

The Right Way and the Wrong Way to Integrate Social Media Messaging and Email Marketing Or, to paraphrase the mathematician played by Jeff Goldblum in Jurassic Park, “just because you could doesn’t mean you should.” In this issue of List Building for Bloggers you will learn: The Wrong Way to integrate social media contacts The…

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