#LBB

Autoresponders: What, Why and How

Autoresponders offer a different way of making your blog’s list more valuable. Autoresponders “ mailings that send predefined content on a schedule “ allow you to interact with your list beyond the traditional content-driven approach bloggers typically used. You end up with more opportunities to interact with, sell to and learn from your audience. With…

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Mailing List Underperforming? Optimize it with these Tips!

Tips and Strategies for Bloggers for Mailing List Optimization Make the most of your blog’s current mailing list by optimizing key elements of your posts and your emails to subscribers. In this article you will learn about: Prioritizing your Optimization Efforts Subject Line Tips The Short Attention-Span Inbox Keeping It Short Going Negative The Benefits…

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Are You Getting to the Inbox and Avoiding the Spam Trap?

Learn how to avoid being labeled a spammer,  plus tips and tricks on ensuring your mail is delivered to the inbox. [This is the sixth article in the List Building for Bloggers #LBB series] In this article you will learn about: What is spam What it takes to be labeled a spammer What happens if you are…

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Growing Your List: Improving Engagement

Make your blog’s mailing list more effective with this entry in the “List Building for Bloggers” series. See all the LBB posts here. In this article you will learn about: Quality vs. quantity. Measuring engagement. The human and technical factors that affect engagement. The role of branding. Subject lines. Focusing your list. Custom fields, segmentation…

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Growing Your List: Accelerating Subscriber Growth

Growing Your List: Accelerating Subscriber Growth [This is the fourth article in the List Building for Bloggers #LBB series] In this post you will learn about: The basics of online list growth. Integrating with social media. Email to a friend. Creating and testing incentives. Making the most of offline events. The role of advertising. Subscriber…

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Five Key Steps to Grow Your Mailing List #LBB

Five Key Steps to Grow Your Blog’s Mailing List [This is the third article in the List Building for Bloggers #LBB series. Read the first and second ones.] In this post you will learn about: How to get subscribers What to send your subscribers When to send it Listening to Unsubscribes Promoting your list There’s…

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Lists, Email Marketing and your Blog #LBB

[This is the second article in the List Building for Bloggers #LBB series. Read the first one here] Your Blog’s List The most effective marketing tool available to you is email marketing. In the previous #LBB article I compared email to other forms of social media and showed you that not only did it outperform…

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