List Building for Bloggers
One Blog, Many Lists, Much Success
How to Increase Engagement with a Multi-List Strategy for Your Blog In this issue of List Building for Bloggers you will learn: How multiple lists can help you attract and retain subscribers; The benefits of multiple delivery schedules; Content focus; A quick “how-to” for FeedBlitz users. [This is the twelfth article in the List Building for Bloggers…
Read MoreFrom Fan to Sp*m and Anti-Social Networking
The Right Way and the Wrong Way to Integrate Social Media Messaging and Email Marketing Or, to paraphrase the mathematician played by Jeff Goldblum in Jurassic Park, “just because you could doesn’t mean you should.” In this issue of List Building for Bloggers you will learn: The Wrong Way to integrate social media contacts The…
Read MoreAre You Getting to the Inbox and Avoiding the Spam Trap?
Learn how to avoid being labeled a spammer, plus tips and tricks on ensuring your mail is delivered to the inbox. [This is the sixth article in the List Building for Bloggers #LBB series] In this article you will learn about: What is spam What it takes to be labeled a spammer What happens if you are…
Read MoreGrowing Your List: Improving Engagement
Make your blog’s mailing list more effective with this entry in the “List Building for Bloggers” series. See all the LBB posts here. In this article you will learn about: Quality vs. quantity. Measuring engagement. The human and technical factors that affect engagement. The role of branding. Subject lines. Focusing your list. Custom fields, segmentation…
Read MoreGrowing Your List: Accelerating Subscriber Growth
Growing Your List: Accelerating Subscriber Growth [This is the fourth article in the List Building for Bloggers #LBB series] In this post you will learn about: The basics of online list growth. Integrating with social media. Email to a friend. Creating and testing incentives. Making the most of offline events. The role of advertising. Subscriber…
Read MoreFive Key Steps to Grow Your Mailing List #LBB
Five Key Steps to Grow Your Blog’s Mailing List [This is the third article in the List Building for Bloggers #LBB series. Read the first and second ones.] In this post you will learn about: How to get subscribers What to send your subscribers When to send it Listening to Unsubscribes Promoting your list There’s…
Read MoreLists, Email Marketing and your Blog #LBB
[This is the second article in the List Building for Bloggers #LBB series. Read the first one here] Your Blog’s List The most effective marketing tool available to you is email marketing. In the previous #LBB article I compared email to other forms of social media and showed you that not only did it outperform…
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