List hygiene

The prior two posts have been talking about list hygiene – keeping your list’s quality up by removing non-engaging subscribers – and described how to use a re-engagement campaign to do it. This post describes how to do it in FeedBlitz, everyone’s favorite premium FeedBurner alternative. New FeedBlitz Custom Fields What you’re going to need…

In the first part of this mini-series on list hygiene I talked about why list hygiene was a good idea, and outlined a typical re-engagement program sequence that you would send to non-responding readers as part of the process. Before you head off and do that first, though, a few tips on best practice. How…

Why You Should Clean Up Your List Keeping a good quality list is important, because it means that you can get greater engagement from it, which in turn will enable you to derive greater revenues. It’s also important from a deliverability perspective. ISPs track how many emails of yours are opened, and one factor they…