A-B test. AB comparison. Split testing.

Getting Started with A/B Testing Your Emails

A big part of email marketing – of all marketing – is finding out what works best for your brand and audience. For those just starting on our email platform or those who are looking to change up how they make their emails, it can be stressful to figure out what might work best. There…

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Laptop with envelope and GIF file with question mark.

Should You Use Gifs in Your Emails?

On websites, social media, and even messaging apps, animations are everywhere. Why not have them in your mailings as well? Marketing is all about capturing interest and gifs can be another tool in your arsenal. If a picture says a thousand words, what does a gif say? Let’s explore how to use animated gifs in…

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Marketing Plan

Seven Ways a Marketing Plan Benefits Your Business

By Lisa Fulmer I meet so many small business owners who tell me they don’t have a marketing plan in place. They know how valuable marketing is in general, and they put some marketing efforts out there, but inevitably they feel like they really need to spend all their time on operations and sales. These…

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