segmentation

FeedBlitz Users Speak: Crawl – Walk – Run for Rowperfect

Today’s post is from the good folks at Rowperfect UK. Rowperfect got introduced to FeedBlitz through its marketing agency, Creative Agency Secrets. The initial attraction of the service is the single monthly fee for all our mailings plus the ‘set-and-forget’ nature of the newsletter created out of the blog RSS feed. As a growing, small…

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Custom Fields Tutorial: Segmentation

Segmentation uses custom fields to extract subsets of subscribers from a single list. Applications for segmentation include: A/B testing: Sending a different message to different groups to test response rates; Special offers: Send a message to subscribers who have (or have not) bought a product or service; Registration updates: Send a message to subscribers who…

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