social media

How to Make the Most of Your Time on Social Media

Social media can be a time suck. You set out to share some great content with your community, and before you know it three hours have gone by! What the heck happened to the time? You can easily spend hours on social sites, whether you’re engaging with your community, keeping up with all of the…

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Social Media Strategy: Layer by Layer

Have you ever peeled an onion? Onions are intricate creations, and peeling the onion is often used as an analogy for problem solving. But, stinging eyes aside, let’s look at them in a another way. Don’t view those layers of onion as things to discard to get to the core of your problem – look…

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Social Media Voice: Get to Know Yours

Consider these statistics: There were 175 million tweets sent from Twitter every day in 2012. There are 488 million users regularly using Facebook mobile. Fifty-six percent of customer tweets to companies are being ignored. Eighty percent of social media users prefer to connect with brands through Facebook. More than 5 million photos are uploaded to…

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