Phil Hollows

How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely…

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Phil Hollows

How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely…

Read More
Phil Hollows

How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely…

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Phil Hollows

Because size isn’t everything. Bigger is better, right? It’s always gratifying to see your mailing list grow. But if your open rate starts to suffer, you might find mailbox providers suddenly start putting your emails in the spam folder. That’s bad. You’re not inboxing any more. How do you fix that? If this is the…

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A screen grab from the Comparing Email Marketing and Facebook video.

If you’re obsessing about your Facebook page, you’re missing out. I know. It’s easy to focus on social media audiences. But their organic reach is terrible and declining, with single digit – or worse – engagement rates. What, then, is the secret to getting consistent and successful audience interaction? Comparing and integrating Facebook (and social…

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Screen grab from the Why Should You Use Email Marketing video.

How email future-proofs your business. Why should you be using email marketing? Why, with Facebook and Twitter and Instagram and YouTube and influencers and Etsy, should you be using email to market and sell with? Is email marketing really the best use of your time, and can it really move your business forward? Yes.  The…

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A screen grab from the What is a good open rate? video.

How to improve it in just three easy steps. We have a client who recently tweeted about their mailing list. About 29,000 subscribers strong, emailed at least five days a week, their open rate is around 40%. One of the replies asserted that a 40% open rate was, and I quote, “Meh” – which leads…

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Screen Capture of Phil Hollows How Often Should I Email My List YouTube Video

Finding and changing your ideal email marketing cadence. Nobody wants to feel like they’re being taken advantage of. I suspect we’ve all experienced giving out an email address, then getting multiple emails a day and feeling totally bombarded. On the other hand, sometimes we join a list and hear nothing for ages. What’s up with…

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FeedBlitz CEO Phil Hollows

Whether it’s time of day, or day of the week, or day of the month, this question crops up time and again in forums, at conferences, and in our support queues. I’m going to tell you the answer. Hi, I’m your host, Phil Hollows, CEO of email service provider feedblitz.com. This is “Win the Inbox”…

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