Yahoo
DMARC’s (Un)intended Consequences: Why Yahoo is Bouncing Your Emails
Let’s get straight to the point. Over the weekend, possibly last Friday night, Yahoo changed a key DNS (domain name system) entry. The effect was brutal: It started bouncing out every email that said it was from a yahoo address, but had not been sent by a yahoo server. So, if your email said it…
Read MoreYahoo Subscriber Changes
About a week ago we started to get reports from some publishers that a lot of Yahoo addresses were bouncing out. They were concerned at the up tick, but looking at the deliverability analyses we saw here there was nothing wrong – FeedBlitz was responding correctly to bounces (aka NDRs) from Yahoo. Yahoo does periodically…
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