When is an email to your subscribers not simply an email to your subscribers? When it’s a platform for your other social media activity to better engage, inform and entertain your readers, that’s when.
Many of you are active on Pinterest and Instagram, curating and creating engaging and persuasive graphics and photos. But most of you are not including those photos in your email updates to your subscribers, and that means you’re missing out on opportunities to broaden your email audience’s experience with your brand, as well as delivering a more interesting mailing.
FeedBlitz makes it super easy to change this with a cool new capability in our Easy Template Editor. The results? Well, scroll down to the end of this email and you’ll see my recent Instagrams and the latest pins from my friend Bob Cargill (hope you find them interesting!).
All you need to know are your user / account / board names at Instagram and Pinterest. Then:
- Log in to FeedBlitz, pick the newsletter you want to add Pinterest and Instagram to;
- Click the orange “design” button (switch to the easy editor if you need to);
- Access the new “Pins and Instagrams” section and add the account info and how you want to see them:
- Preview and save!
As you can see, you can have them laid out as tiles or in rows; in this email (if you’re getting this via email) you can see that my Instagram feed is in rows, and Bob’s latest Pins are tiled. If you’re reading this post on the web site or viewing it in an archive, the new sections look like this:
And, of course, all these images are added responsively, so they will shrink gracefully — and even change how they’re laid out — on devices likes phones and tablets with smaller screens.
This new FeedBlitz capability make your email newsletter updates to your readers more exciting, engaging and compelling. Try it today, or email support if you’d like some more assistance.