A/B Testing Archives

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6 Ways to Have a Little Fun with Your Emails

Sometimes your email marketing begins to feel stale. Boring. Routine. The same old same old. We’ve all been there, sending out content on autopilot, feeling like our emails are getting lost in the sea of other email, newsletters and sales offers. Maybe you’ve noticed your open rates plateauing, or your engagement rates and sharing starting…

Getting Started with A/B Testing Your Emails

A big part of email marketing – of all marketing – is finding out what works best for your brand and audience. For those just starting on our email platform or those who are looking to change up how they make their emails, it can be stressful to figure out what might work best. There…