CASL – A Quick Guide and the Death of Single Opt-In

CASL – the Canadian Anti-Spam Law – takes effect tomorrow, July 1st, 2014. There’s a lot of fluff and BS floating around, and since there is no enforcement to date, there’s no real guidance from the authorities nor case law to follow. As far as email marketing is concerned, though, what CASL enforces is full-contact…

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Canadian Anti-Spam Legislation

CASL: The New Canadian Anti-Spam Legislation

By Hessie Jones What’s going to turn the communications industry upside down in Canada and beyond? CASL: The New Canadian Anti-Spam Legislation that takes effect July 1, 2014. I’ve worked in the direct marketing industry since the early 90’s so I am aware of proper list building, proper opt-in, and disclosure on owned lists as…

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