content Archives

Avoiding Subscriber Fatigue During Overwhelming Circumstances

How to stand out in crowded inboxes by creating community and offering value to your subscribers. During the past few weeks of the COVID-19 pandemic, your subscribers’ inboxes have been flooded with emails. It’s easy for any reader to feel overwhelmed when yet another email arrives. In the world of email marketing, we refer to…

Close-up image of microphone in podcast studio.

Supercharge and Protect your Podcast Feeds

Announcing Procaster by FeedBlitz Built for professional podcasters, Procaster extends FeedBlitz’s established RSS feed service, enabling power publishers to: ● Keep thousands of episodes live with extra RSS feed capacity● Securely deliver premium content Keep every podcast episode online, complete with show notes, comments and social shares, with 5 times the feed capacity. For established,…

Content marketers creating new content on website and emails.

Building Better Content for Your Email Marketing

There’s a saying in marketing: content is king. If you’re a blogger or content creator, you’re already familiar with the maxim. However, when it comes to marketing your businesses and services online, each method of marketing has its own preferred medium for content. Email marketing is one of the most versatile platforms available for delivering…

How to use an editorial calendar to help with content creation

How Not to Get Stuck Creating New Content

Creating engaging and meaningful content, and doing so consistently, isn’t always as easy as it sounds. We’ve been in the email marketing business for quite some time, and have published a lot of content along the way, so we know as well as you how frustrating getting stuck coming up with new content can sometimes…

The Real Truth About SEO Success

Let’s be honest, on the ladder of trustworthiness, search engine consultants fall somewhere between lawyers and members of Congress. But nobody seeks us out at parties for our stories or makes Netflix shows set in the world of SEO. No, instead you have two choices when it comes to SEO. You’re either the nerdy Poindexter,…

Cop Out of Content Creation With 10 Great Content Curation Tools

By Sharon Hurley Hall Have you started curating content yet? Content curation has become an important part of the content marketing mix and it seems that everyone’s doing it. It’s a way to collect what’s most interesting about a topic and share it with others. It might seem a cop-out to make your mark with…

Content: Feed Your Blog First

Are you spending time week after week researching and compiling valuable content, then only using it for your newsletters? Stop doing that, and consider doing this. Publish that content in the form of a blog post. It will then be archived on your blog, the keywords used would help you to rise in Google rankings…

Overcome Writer’s Block with these Five Best Practices

By Kate Finley Whether you write for a living or blog for pleasure, coming up with new content on a consistent basis can be difficult. But, as long as you are up for the challenge, there are simple, proven ways to generate fresh ideas and see your content in a whole new light. I can’t…