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Posts Tagged ‘Darth Vader’

Marketing: The Darth Vader Approach

By Laura Petrolino What can an epic villain teach us about marketing? How dare you doubt the powers of the Dark Side!? (Cue Star Wars theme?á) Consider that the first Star Wars movie was made in 1977. Now, say ?ªDarth Vader’. There’s immediately a very clear image, right? From his humble beginnings back in the…

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