deliverability Archives

Pulling Back the Curtain on Email Deliverability

You can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber. And that’s why it’s vitally important you work with an email service provider (like FeedBlitz!) who places the highest possible focus and dedication on their deliverability practices. But what does deliverability mean? And how…

Young man sitting on the floor with a satisfied, proud and happy look with thumbs up, signaling OK with one hand, sending a positive, "alright' message.

Rest Assured, Your Emails are Getting to the Inbox

It doesn’t matter how pretty or sophisticated your emails are if they aren’t getting to the inbox. Email communication is more important than ever and getting to the inbox is crucial to your success. And getting to the inbox depends on the sender reputation of your bulk email service provider (ESP). Not all ESPs are…

Hitting Send with Confidence, not Concern

Hitting publish on one of the best pieces of content you’ve ever written—or hitting send on the greatest email ever—feels completely amazing. You step away from the computer feeling strong, accomplished, ready to tackle the next project head-on. Later, though, when you return to your computer to check how your mailing did, you discover that…

Let’s Talk about Spam

What are four letters that can send shivers down the spine of any email marketer? S-P-A-M Trust us, we don’t like the sound of it either, so today we’re going to lift the curtain on spam and talk about how and why it happens, along with what you can do to help prevent it from…