email audit Archives

The Email Audit Checklist for Deliverability, Branding and Conversion

Even if your plan is to hire a company to handle it for you, conducting an email audit can seem overwhelming! Where do I even start? What should I be looking for? The questions can stop many from getting started. To streamline the process and help you get started, we have created a light checklist…

List Hygiene: Weeding out Inactive Subscribers

Our previous post introduced you to the concept of conducting an email audit. Today we’re taking a closer look into what we consider to be an invaluable step in the email audit process: conducting list hygiene. Or as we like to say … Adios, inactives! Performing list hygiene is the process of removing subscribers who have…

Spring Cleaning for Email Marketing: 5 Reasons to Conduct an Email Audit

Buckle up, publishers, it’s Spring Cleaning time for your email marketing! Don’t worry, we aren’t going to police your keyboards with air dusters or wipe down your screens with microfiber cloths. This month we’ll be talking about a different kind of spring cleaning: the email audit. Did you miss February’s series on Funnels? Click here…