The Worst Way to Grow your Email List — And What You Should Do Instead

“Double your list overnight!” “Automatically add 1,500 subscribers to your email list in a matter of minutes!” “Tired of waiting for subscribers to come along?? We have just what you’ve been waiting for!” Flashy taglines like these are great at offering the elusive promise of growing your email list in enormous ways, but they’re also…

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A woman checks her cell phone to see new email notifications.

5 Ways to Target and Shape Your Mailings with Groups

Sending targeted mailings to your subscribers is one of the most successful ways to boost open rates, click throughs, and social shares. You’re sending content created specifically for those subscribers, using their owwn language, and based off their previous actions. The idea of figuring out how to target your subscribers effectively may seem overwhelming, but…

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Email with question mark symbol.

Can I Still Reach My Customers with Email Marketing?

Many forms of communication vie for the attention of people of all ages, with commercial marketing using everything from social media to messaging to gain the attention and engagement of their users. This can sometimes make it feel as if email marketing should take a back seat to other forms of inbound or outbound marketing.…

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