Email List Archives

A Quick Guide to 7 Key Email Marketing Metrics to Watch

Maximize your email efforts by tracking these metrics and making adjustments as needed. With the growing number of customer and client interactions online, building and nurturing an email list is extremely important. But — it’s only the beginning. The real success lies in ensuring your emails reach your subscribers and spark engagement and interest. Here…

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Beat the Algorithms by Turning your Online Audiences into Email Subscribers

7 actions to take today to convert your audience and grow your email list. Social media and podcasts are incredible platforms for connecting with like-minded people and building a community. A downside of them both, however, is you’re at the whim of each platform’s ever-changing algorithms, rules, and regulations. Instagram…TikTok…iTunes…no matter the channel, you don’t…

The Worst Way to Grow your Email List — And What You Should Do Instead

“Double your list overnight!” “Automatically add 1,500 subscribers to your email list in a matter of minutes!” “Tired of waiting for subscribers to come along?? We have just what you’ve been waiting for!” Flashy taglines like these are great at offering the elusive promise of growing your email list in enormous ways, but they’re also…

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5 Ways to Target and Shape Your Mailings with Groups

Sending targeted mailings to your subscribers is one of the most successful ways to boost open rates, click throughs, and social shares. You’re sending content created specifically for those subscribers, using their owwn language, and based off their previous actions. The idea of figuring out how to target your subscribers effectively may seem overwhelming, but…

Can I Still Reach My Customers with Email Marketing?

Many forms of communication vie for the attention of people of all ages, with commercial marketing using everything from social media to messaging to gain the attention and engagement of their users. This can sometimes make it feel as if email marketing should take a back seat to other forms of inbound or outbound marketing.…