A Quick Guide to 7 Key Email Marketing Metrics to Watch

Maximize your email efforts by tracking these metrics and making adjustments as needed. With the growing number of customer and client interactions online, building and nurturing an email list is extremely important. But — it’s only the beginning. The real success lies in ensuring your emails reach your subscribers and spark engagement and interest. Here…

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The Worst Way to Grow your Email List — And What You Should Do Instead

“Double your list overnight!” “Automatically add 1,500 subscribers to your email list in a matter of minutes!” “Tired of waiting for subscribers to come along?? We have just what you’ve been waiting for!” Flashy taglines like these are great at offering the elusive promise of growing your email list in enormous ways, but they’re also…

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