Posts Tagged ‘engagement’

Finding a similar audience to your own with Facebook Lookalike

Grow Your Sales Using Facebook Lookalike Audiences

Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links  regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de…

Read More
Targeting your top subscribers for email segmentation.

Target Top Subscribers in 15 Seconds or Less

Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers?  Email marketing uses metrics such as open rates, clicks,…

Read More
Email Marketing Open Rates

Increasing Open Rates: Magic or Method?

Excitement over email marketing tends to increase as your list grows. You can’t help but feel proud of your work as you add 5,10, 50, 100+ subscribers each week. These milestones build confidence in your abilities as a content marketer. It’s time to take the next step on your journey and attend an event to…

Read More