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Posts Tagged ‘Gmail email tabs’

Why Retailers Need to be Segmenting their Customers this Christmas

Consider the two scenarios below: 1. A busy executive visits shirtshop.com and chooses two shirts in different colours. To save the basket, he needs to enter his email address, because later, he intends to visit the store to try one on for size. However, he gets delayed and the basket gets abandoned. 2. A young…

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