mailing list Archives

Excited motivated diverse team people give high five in office

Can You Use Email Marketing for Employee Communications?

Creating an efficient and effective system for communicating with your now remote team. Remember all of those meetings that could’ve been emails? Well, now most of them are all emails. And now, the question is: How’re you keeping your team engaged with all those mass emails? Many offices and businesses are turning to platforms such…

Avoiding Subscriber Fatigue During Overwhelming Circumstances

How to stand out in crowded inboxes by creating community and offering value to your subscribers. During the past few weeks of the COVID-19 pandemic, your subscribers’ inboxes have been flooded with emails. It’s easy for any reader to feel overwhelmed when yet another email arrives. In the world of email marketing, we refer to…

Target Top Subscribers in 15 Seconds or Less

Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers? Email marketing uses metrics such as open rates, clicks,…