marketing Archives

CASL: The New Canadian Anti-Spam Legislation

By Hessie Jones What’s going to turn the communications industry upside down in Canada and beyond? CASL: The New Canadian Anti-Spam Legislation that takes effect July 1, 2014. I’ve worked in the direct marketing industry since the early 90’s so I am aware of proper list building, proper opt-in, and disclosure on owned lists as…

Seven Ways a Marketing Plan Benefits Your Business

By Lisa Fulmer I meet so many small business owners who tell me they don’t have a marketing plan in place. They know how valuable marketing is in general, and they put some marketing efforts out there, but inevitably they feel like they really need to spend all their time on operations and sales. These…