open rate Archives

A Quick Guide to 7 Key Email Marketing Metrics to Watch

Maximize your email efforts by tracking these metrics and making adjustments as needed. With the growing number of customer and client interactions online, building and nurturing an email list is extremely important. But — it’s only the beginning. The real success lies in ensuring your emails reach your subscribers and spark engagement and interest. Here…

Introducing FeedBlitz Accel

A new plan to help you define, refine, and maximize subscriber engagement and audience targeting for stellar results. Increase Visibility The data and capabilities to reach your subscribers when they’re most likely to open your emails. Boost Engagement Increased visibility leads to higher open rates, higher click-throughs, and overall higher engagement. Power Revenue And when…

New Mapping Feature Available with Every Email Send

Zoom in to discover where your emails are being read. A great new feature offering more insight into your subscribers is now available with every email send and monthly insight report: Geographic data on engagement stats. And not just the numbers, the team went a step further and added a mapping feature for visual representation.…

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Rest Assured, Your Emails are Getting to the Inbox

It doesn’t matter how pretty or sophisticated your emails are if they aren’t getting to the inbox. Email communication is more important than ever and getting to the inbox is crucial to your success. And getting to the inbox depends on the sender reputation of your bulk email service provider (ESP). Not all ESPs are…

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6 Ways to Have a Little Fun with Your Emails

Sometimes your email marketing begins to feel stale. Boring. Routine. The same old same old. We’ve all been there, sending out content on autopilot, feeling like our emails are getting lost in the sea of other email, newsletters and sales offers. Maybe you’ve noticed your open rates plateauing, or your engagement rates and sharing starting…

Increasing Open Rates: Magic or Method?

Excitement over email marketing tends to increase as your list grows. You can’t help but feel proud of your work as you add 5,10, 50, 100+ subscribers each week. These milestones build confidence in your abilities as a content marketer. It’s time to take the next step on your journey and attend an event to…

Email Marketing Delivery Metrics and Reporting

The success of your email marketing isn’t always immediately obvious. More than having a growing list with 1,000s of emails on it, a successful email marketing program also focuses on open rates, click throughs and other key metrics to track its success. Thinking about sorting through reports and working with numbers can cause even the…