Posts Tagged ‘segmentation’
5 Ways to Target and Shape Your Mailings with Groups
Sending targeted mailings to your subscribers is one of the most successful ways to boost open rates, click throughs, and social shares. You’re sending content created specifically for those subscribers, using their owwn language, and based off their previous actions. The idea of figuring out how to target your subscribers effectively may seem overwhelming, but…
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4 Useful Ways to Segment Your Subscriber List
It’s important to not only have a subscriber list, but to understand it and make the most of it. What content brings in users? Why do certain users engage more than others? Who is under-engaged on this list, and how do you reach them? Cue segmentation. By segmenting your user list in various (and simultaneous)…
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4 Tags to Help You Send Better Emails
On a regular old Tuesday afternoon, two emails show up in Drew’s inbox, both from a software developer, and both to deliver an update on a popular graphic design tool. The first email, sent to an entire email list, starts off: The second email, sent only to a portion of the same…
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Target Top Subscribers in 15 Seconds or Less
Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers? Email marketing uses metrics such as open rates, clicks,…
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Working with Audience Segmentation
Not all emails are created equally, and not all emails are created to be sent to everyone. Working with Audience Segmentation in your Newsflash mailings allows you to hand-select those who will and will not receive particular emails. To begin, create your Newsflash. From the text editor, you can select the Audience Inclusion tab or…
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Introducing Groups: The Newest FeedBlitz Feature!
Your publishing capabilities are so much more than sending automatic emails powered by your RSS feed, and we want to make sure you’re maximizing all the publishing capabilities we have to offer! Over the next few weeks, we’ll be exploring these capabilities here on the FeedBlitz Blog. First up in our series, we’re going to…
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