social media for business Archives

Three Fundamentals of Facebook Marketing

With a sixth of our planet currently on Facebook, you don’t need any introduction to the Big Daddy of social media that single handedly (well, almost) made brands rethink their marketing strategies and fork out their marketing dollars. Yes, yes, Mark Zuckerberg is a genius. But if you’re using Facebook marketing, you’re pretty smart yourself.…

Social Media Strategy: Layer by Layer

Have you ever peeled an onion? Onions are intricate creations, and peeling the onion is often used as an analogy for problem solving. But, stinging eyes aside, let’s look at them in a another way. Don’t view those layers of onion as things to discard to get to the core of your problem – look…