subscriber management Archives

New Mapping Feature Available with Every Email Send

Zoom in to discover where your emails are being read. A great new feature offering more insight into your subscribers is now available with every email send and monthly insight report: Geographic data on engagement stats. And not just the numbers, the team went a step further and added a mapping feature for visual representation.…

A woman checks her cell phone to see new email notifications.

5 Ways to Target and Shape Your Mailings with Groups

Sending targeted mailings to your subscribers is one of the most successful ways to boost open rates, click throughs, and social shares. You’re sending content created specifically for those subscribers, using their owwn language, and based off their previous actions. The idea of figuring out how to target your subscribers effectively may seem overwhelming, but…

Can I Still Reach My Customers with Email Marketing?

Many forms of communication vie for the attention of people of all ages, with commercial marketing using everything from social media to messaging to gain the attention and engagement of their users. This can sometimes make it feel as if email marketing should take a back seat to other forms of inbound or outbound marketing.…

Email Marketing Delivery Metrics and Reporting

The success of your email marketing isn’t always immediately obvious. More than having a growing list with 1,000s of emails on it, a successful email marketing program also focuses on open rates, click throughs and other key metrics to track its success. Thinking about sorting through reports and working with numbers can cause even the…

What is a Hard Bounce?

Happening to even the best of email marketers, hard bounces can be extremely frustrating. What is a bounce? Mailing servers, both outgoing (FeedBlitz) and incoming (your subscribers) talk to each other with short messages before and during the exchange of an email. If servers were people, it’d look like: Hi! Hello. Is Bob there? I’ve…

How to Get Started with Custom Fields and Tagging

“Gather any information you want from subscribers by adding a few extra blanks to your subscription form.” That was the driving motivation for our developers in creating our Custom Fields feature in FeedBlitz. Want to know your subscriber’s first and last name? We’ve got a blank for that. How about their date of birth? There’s…

Introducing Groups: The Newest FeedBlitz Feature!

Your publishing capabilities are so much more than sending automatic emails powered by your RSS feed, and we want to make sure you’re maximizing all the publishing capabilities we have to offer! Over the next few weeks, we’ll be exploring these capabilities here on the FeedBlitz Blog. First up in our series, we’re going to…