Subscriber Archives

Avoiding Subscriber Fatigue During Overwhelming Circumstances

How to stand out in crowded inboxes by creating community and offering value to your subscribers. During the past few weeks of the COVID-19 pandemic, your subscribers’ inboxes have been flooded with emails. It’s easy for any reader to feel overwhelmed when yet another email arrives. In the world of email marketing, we refer to…

A woman checks her cell phone to see new email notifications.

5 Ways to Target and Shape Your Mailings with Groups

Sending targeted mailings to your subscribers is one of the most successful ways to boost open rates, click throughs, and social shares. You’re sending content created specifically for those subscribers, using their owwn language, and based off their previous actions. The idea of figuring out how to target your subscribers effectively may seem overwhelming, but…

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4 Useful Ways to Segment Your Subscriber List

It’s important to not only have a subscriber list, but to understand it and make the most of it. What content brings in users? Why do certain users engage more than others? Who is under-engaged on this list, and how do you reach them? Cue segmentation. By segmenting your user list in various (and simultaneous)…

Finding a similar audience to your own with Facebook Lookalike

Grow Your Sales Using Facebook Lookalike Audiences

Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de…

How to use suppression lists with email marketing

Working with Audience Segmentation

Not all emails are created equally, and not all emails are created to be sent to everyone. Working with Audience Segmentation in your Newsflash mailings allows you to hand-select those who will and will not receive particular emails. To begin, create your Newsflash. From the text editor, you can select the Audience Inclusion tab or…

What is a Hard Bounce?

Happening to even the best of email marketers, hard bounces can be extremely frustrating. What is a bounce? Mailing servers, both outgoing (FeedBlitz) and incoming (your subscribers) talk to each other with short messages before and during the exchange of an email. If servers were people, it’d look like: Hi! Hello. Is Bob there? I’ve…

Growing Your List: Customize the Full Experience

Last week we explored how using SmartForms can help grow your list, (need a reminder? Check our parts one and two! ) this week we’re taking you through why and how to customize what happens after a person hits Subscribe. Congratulations! They hit Subscribe! Now what happens? Once a reader presses the magical button to send their email address…