Turn Facebook Fans Into Email Subscribers

When Facebook rolled out their Call-to-Action button, business owners everywhere scrambled to figure out how best to to use this new marketing option. If you aren’t using Facebook’s Call-to-Action button to encourage page fans to subscribe to your site’s mailing list, you’re missing out on an opportunity to exponentially grow your list — and protect yourself in case a future Facebook algorithm or policy change reduces the visibility of your page even further.

Since Facebook page fans are people who have sought you out, they are likely to be your target audience and have already expressed interest in hearing what you have to say, bringing them one step closer to subscribing. Now you can combine the powerful FeedBlitz SmartForms and Facebook’s Call-to-Action button to easily convert your fans to mailing list subscribers.

Start by creating a SmartForm subscription form and grabbing the unique URL associated with that form.

Encourage sign ups with the Facebook call-to-action button

Next, log into your Facebook page and click on the “Create Call-to-Action” button.

Choose the "sign up button."

Choose the “Sign Up” option from the drop down menu.

Enter your SmartForm’s unique URL in the website and mobile website fields.

Please keep in mind, if the mobile website field is left blank, subscribers will not be able to see your form on a mobile device.

The iOS destination should be set to “Website.” Doing so indicates to Facebook that your subscribers should be sent to an outside website when they are using an iPhone or iPad.

The Android destination should also be set to “Website.” Click the “Create” button.

Your Facebook fans are now ready to “Sign Up” for your mailing list and you have added another tool to your list-building arsenal. Facebook page fans are already seeking your content out, so capitalize on the opportunity their new feature brings you to grow your mailing list with targeted readers. Targeted readers are more likely to open your mailings and have a genuine interest in what you have to say, an invaluable resource for content providers of all shapes and sizes.