New Mapping Feature Available with Every Email Send

Zoom in to discover where your emails are being read. A great new feature offering more insight into your subscribers is now available with every email send and monthly insight report: Geographic data on engagement stats. And not just the numbers, the team went a step further and added a mapping feature for visual representation.…

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A Quick Guide to 7 Key Email Marketing Metrics to Watch

Maximize your email efforts by tracking these metrics and making adjustments as needed. With the growing number of customer and client interactions online, building and nurturing an email list is extremely important. But — it’s only the beginning. The real success lies in ensuring your emails reach your subscribers and spark engagement and interest. Here…

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How to Choose an Email Newsletter Service

Email was invented in 1971, and since then, it has completely changed how we communicate with people we know and those we may not know in person. With the introduction of social media in 1997 and the rapid rise and evolution of these channels, it was thought email would quickly become extinct. However, as we…

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An Introduction to Forever Funnels

Imagine sending emails to your list that offer value, increase engagement, and strengthen brand awareness at regular intervals without creating new content for each email — for an unlimited amount of time. Oh! And it’s all done automatically. Sounds pretty amazing, right? Right. Lucky for you, it’s not a fairytale or some sort of email…

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9 Signs It’s Time to Switch Email Services

How to tell if you’ve outgrown your current provider. When it comes to email marketing, the time-tested age-old saying rings true: Your emails are only as good as the service provider sending them.*OK, this isn’t really a time-tested age-old saying, but it should be. Listen, it’s no surprise that email is a cornerstone of any…

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Two stock images, one a pumpkin lit up with a witches hat on top and the other a wood slate background with letters spelling out thankful on it.

Get Into the Spirit with Free Holiday GIFs and Images

Have a little fun this holiday season with millions of free stock images and GIFs to add to your emails. Adding fun new images and GIFs is a simple and easy way to bring the holidays into your email marketing. And the best part is that you can quickly drop them into your emails through…

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Optimize Your Email Subject Lines with ChatGPT AI

You know by now that email marketing is an incredibly powerful tool for staying connected and engaging with your audience, but the success of your email efforts hinges on one crucial detail: whether or not your subscribers are opening your emails. And this is why your subject line, including the preheader text, is vitally important.…

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Group of young people on their cell phones leaning against a yellow wall.

Beat the Algorithms by Turning your Online Audiences into Email Subscribers

7 actions to take today to convert your audience and grow your email list. Social media and podcasts are incredible platforms for connecting with like-minded people and building a community. A downside of them both, however, is you’re at the whim of each platform’s ever-changing algorithms, rules, and regulations. Instagram…TikTok…iTunes…no matter the channel, you don’t…

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