Search results for: spa
Win the Inbox: Clean Up Your List, Avoid the Spam Folder
[social_warfare] Because size isn’t everything. Bigger is better, right? It’s always gratifying to see your mailing list grow. But if your open rate starts to suffer, you might find mailbox providers suddenly start putting your emails in the spam folder. That’s bad. You’re not inboxing any more. How do you fix that? If this is…
Read More
How Spam Filters Work (And How You Can Avoid Them)
Having your marketing email being marked as spam hurts in more ways than one. It means your email isn’t being viewed by its recipient if they do see it, they think it’s unimportant, and it’s more likely for your domain (or your sender’s if you use an Email Service Provider) to be blacklisted by the…
Read More
Let’s Talk about Spam
What are four letters that can send shivers down the spine of any email marketer? S-P-A-M Trust us, we don’t like the sound of it either, so today we’re going to lift the curtain on spam and talk about how and why it happens, along with what you can do to help prevent it from…
Read More
CASL: The New Canadian Anti-Spam Legislation
By Hessie Jones What’s going to turn the communications industry upside down in Canada and beyond? CASL: The New Canadian Anti-Spam Legislation that takes effect July 1, 2014. I’ve worked in the direct marketing industry since the early 90’s so I am aware of proper list building, proper opt-in, and disclosure on owned lists as…
Read MoreAre you in the Three Danger Zones of Spamminess? #LBB
Content Filters and Deliverability Traps for the Unwary In this issue of List Building for Bloggers you will learn the content triggers that can lead to your mail being junked, even when you’re using a high-reputation mailing service like FeedBlitz, and what to do about it. [This is the eleventh article in the List Building…
Read MoreCAN-SPAM: Being Legal is Not Enough – A Rant #LBB #emailmarketing
In lieu of this week’s scheduled List Building for Bloggers post, I want to instead focus – yet again – on permission and why, in particular, simple CAN-SPAM compliance is not a defence against being labeled a spammer. The background is this. FeedBlitz’s quality monitors suspended a new account yesterday for complaint rate issues. We…
Read MoreAre You Getting to the Inbox and Avoiding the Spam Trap?
Learn how to avoid being labeled a spammer, plus tips and tricks on ensuring your mail is delivered to the inbox. [This is the sixth article in the List Building for Bloggers #LBB series] In this article you will learn about: What is spam What it takes to be labeled a spammer What happens if you are…
Read More
A Quick Guide to 7 Key Email Marketing Metrics to Watch
Maximize your email efforts by tracking these metrics and making adjustments as needed. With the growing number of customer and client interactions online, building and nurturing an email list is extremely important. But — it’s only the beginning. The real success lies in ensuring your emails reach your subscribers and spark engagement and interest. Here…
Read More
An Introduction to Forever Funnels
Imagine sending emails to your list that offer value, increase engagement, and strengthen brand awareness at regular intervals without creating new content for each email — for an unlimited amount of time. Oh! And it’s all done automatically. Sounds pretty amazing, right? Right. Lucky for you, it’s not a fairytale or some sort of email…
Read More