Video is an incredible tool to have on your site as well as use with your email marketing. If your email is set to send automatic RSS-to-email notifications and your post contains a video, our system will show the video’s placement in the post, linked to the embedded post on your site.
However, if you are sending a Newsflash email there is a simple and highly effective technique to increase video click throughs to your site or to the video on a platform like YouTube. As opposed to sharing a “See the video now!” link, insert a screenshot image of your video with a faux play button added to the center.
If interested, your reader will attempt to press the play button on instinct. With this image hyperlinked correctly – be it to the post on your site, a different site or video sharing channel – your subscriber will have completed the action you desired for them to take. You’ve just created a visual, video-specific call to action for your Newsflash emails.
If you have any questions, simply send our team an email at firstname.lastname@example.org, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!