Search results for: rej
Pulling Back the Curtain on Email Deliverability
You can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber. And that’s why it’s vitally important you work with an email service provider (like FeedBlitz!) who places the highest possible focus and dedication on their deliverability practices. But what does deliverability mean? And how…
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Hitting Send with Confidence, not Concern
Hitting publish on one of the best pieces of content you’ve ever written—or hitting send on the greatest email ever—feels completely amazing. You step away from the computer feeling strong, accomplished, ready to tackle the next project head-on. Later, though, when you return to your computer to check how your mailing did, you discover that…
Read MoreIs Gmail About to Wreck your Email Marketing?
What you need to know Google has announced that, starting next month, they will reject email that purports to come from Gmail, but isn’t sent by a Gmail server. How this might affect you If you use a third party email service, like FeedBlitz, to send your email updates, AND your from address is a…
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List Hygiene: Weeding out Inactive Subscribers
Our previous post introduced you to the concept of conducting an email audit. Today we’re taking a closer look into what we consider to be an invaluable step in the email audit process: conducting list hygiene. Or as we like to say … Adios, inactives! Performing list hygiene is the process of removing subscribers who have…
Read MoreDMARC’s (Un)intended Consequences: Why Yahoo is Bouncing Your Emails
Let’s get straight to the point. Over the weekend, possibly last Friday night, Yahoo changed a key DNS (domain name system) entry. The effect was brutal: It started bouncing out every email that said it was from a yahoo address, but had not been sent by a yahoo server. So, if your email said it…
Read MoreMedia Relations: Advice from a Pro
One of the biggest challenges for any company can be getting publicity. For a startup, the barrier can be even higher, because it’s often less likely the parties involved have developed the appropriate relationships with the editors, bloggers and journalists necessary to get the word out. Even the most experienced public relations maven can be…
Read MoreWhat do I need to add to my White List? How can I authenticate inbound mail?
The best way to ensure consistent delivery is to add FeedBlitz to your whitelist. Depending on your email setup, you may need to update more than one white list (e.g. in your personal email app, and then at your inbound email server). No matter where you update your list of allowed senders or contacts, the…
Read More3 Simple Ways to Repurpose Your Blog Posts, by Denise Wakeman
How many ways are you leveraging your blog posts? Most people write a post and that’s the end of it. You’re probably syndicating your blog feed to the usual places: Facebook, Twitter and LinkedIn, at the very least. And that’s a good thing. Yet there are many other ways to get more mileage out of…
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